Pearle Vision Center

BUSINESS: Pearle Vision Center LOCATION: Hicksville, New York USED TO BE A: McDonald’s CREATIVE INTERPRETATION: If your vision is good enough, you can see just where the arches used to be. PHOTO: Robert Gerard

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Cafe Mingo

BUSINESS: Cafe Mingo LOCATION: Sunset Boulevard, Hollywood, California USED TO BE A: McDonald’s CREATIVE INTERPRETATION: Stripped the fiberglass arches and added “You tried the rest…Now try the best!” slogan for uniqueness. PHOTO: Doc

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