BUSINESS: Master Donut
LOCATION: Yonge Street, Newmarket, Ontario
USED TO BE A: Mister Donut
CREATIVE INTERPRETATION: More assertive “Master” seems to have successfully attracted the biker crowd.
PHOTO: Liz Clayton
Master Donut
Not Fooling Anybody
a chronicle of bad conversions and storefronts past
“Mister” is an honorific for adult men, while “Master” is used for boys. Sounds like a demotion to me.